Design is storytelling
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Cooper Hewitt, Smithsonian Design Museum
Abstract
Description
[cover](https://repository.museumsiam.org/bitstreams/0c904fd4-6f86-4ba2-beab-520ef24f676d/download)
"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view." -- Publisher's description.
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view." -- Publisher's description.
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
Keywords
Design -- Human factors., Design -- Psychological aspects., Storytelling in art., Visual communication -- Psychological aspects.