Design is storytelling

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dc.contributorPamela Horn
dc.contributorMatthew Kennedy
dc.contributorBrooke Thyng
dc.contributorJason Gottlieb
dc.contributorMorcos Key
dc.creatorEllen Lupton
dc.date2023-06-07
dc.description[cover](https://repository.museumsiam.org/bitstreams/ef684cff-436a-4453-b66d-8cb826d2bf1f/download)
dc.descriptionGood design, like good storytelling, brings ideas to life. Design Is Storytelling is a playbook for creative thinking, showing designers how to use narrative techniques to create satisfying graphics, products, services, and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout, or public space uses form and communication to lead users on dynamic journeys.
dc.descriptionOverture 4--Foreword--Acknowledgments--Inciting incidents--Act 1|Action 14--Narrative arc--Hero's journey--Storyboard--Rule of threes--Scenario planning--Design fiction--Act 2|Emotion 56--Experience economy--Emotional journey--Co-creation--Persona--Emoji--Color and emotion--Act 3|Sensation 112--The gaze--Gestalt grouping--Affordance--Behavioral economics--Multisensory design--Aftermath clinic|Improve your classroom|Project Generator Takeaway|Storytelling Checklist Index 152
dc.format159
dc.formatapplication/pdf
dc.formatapplication/pdf
dc.formatimage/jpeg
dc.identifier9781942303190
dc.identifierhttps://repository.museumsiam.org/handle/6622252777/744
dc.languageeng
dc.publisherCooper Hewitt, Smithsonian Design Museum
dc.rightsสงวนสิทธิ์ในการเข้าถึงภายในพื้นที่ของสถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติเท่านั้น
dc.rightsสถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติ
dc.rightsผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)
dc.subjectEllen Lupton
dc.subjectDesign
dc.subjectstorytelling
dc.subjectDesign--Human factors
dc.subjectVisual communication--Psychological aspects
dc.titleDesign is storytelling
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