Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil Kotler, Philip Kotler and wendy i. kotler

Kotler, Neil G2023-09-122023-09-12AM5 K68 2008https://onesearch.museumsiam.org/handle/search/27663Museums -- PlanningMuseums -- MarketingMuseum attendanceMuseum financeMuseum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil Kotler, Philip Kotler and wendy i. kotler