Rich , Patricia , author2023-09-122023-09-12HF5415.1252 R53 2016https://onesearch.museumsiam.org/handle/search/32093Association marketingDirect marketingAssociation marketingDirect marketingMembership marketing in the digital age : a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer