2023-09-122023-09-12https://onesearch.museumsiam.org/handle/search/24163[cover](https://repository.museumsiam.org/bitstreams/d5d136fe-434a-4816-b351-a84b3563b882/download)Includes bibliographical references (p. 232-245) and index.The museum context -- The marketing context -- The museum's environment -- Museums and the public -- The museum's markets -- The museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort: Fictional case-study: Marketing plan for Currie Natural History Museum -- Future developments for marketing the museum257 p.application/pdfMuseums--MarketingMuseums--ManagementAM121 .M4 1996Museum in General