2023-09-122023-09-12https://onesearch.museumsiam.org/handle/search/23755[cover](https://repository.museumsiam.org/bitstreams/5e78119a-cb79-4486-b178-d16710dee56a/download)Includes bibliographical references (page 282) and index.290 p.application/pdfMuseums--Marketing--Handbooks, manuals, etc.Museums--Public relations--Handbooks, manuals, etc.Art museums--Marketing--Handbooks, manuals, etc.Art museums--Public relations--Handbooks, manuals, etc.Historic sites--Marketing--Handbooks, manuals, etcHistoric sites--Public relations--Handbooks, manuals, etc.Museum in GeneralThe marketing and public relations handbook for museums, galleries and heritage attractionsMarketing & public relations handbook : for museums, galleries & heritage attractions