[cover](https://repository.museumsiam.org/bitstreams/0c904fd4-6f86-4ba2-beab-520ef24f676d/download)"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view." -- Publisher's description.Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.159 p. (33 p. for preview)application/pdfapplication/pdfสงวนสิทธิ์ในการเข้าถึงภายในห้องคลังความรู้ สถาบันพิพิธภัณฑ์การเรียนรู้แห่งชาติเท่านั้นDesign -- Human factors.Design -- Psychological aspects.Storytelling in art.Visual communication -- Psychological aspects.