VanAuken, Brad2023-09-122023-09-12HD69.B7 V36 2003https://onesearch.museumsiam.org/handle/search/28386Brand name products -- ManagementBranding (Marketing)Trademarks -- DesignBrand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position / Brad VanAuken