Museum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace

Wallace, Margot A, 1941-2023-09-122023-09-12AM11 W35 2006https://onesearch.museumsiam.org/handle/search/28548Museums -- United States -- ManagementMuseums -- Public relations -- United StatesBusiness names -- United StatesBranding (Marketing) -- United StatesMuseum attendance -- United StatesMuseum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace