Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler

Kotler, Neil G., 1941-2023-09-122023-09-12AM5 K68 1998https://onesearch.museumsiam.org/handle/search/28560Museums -- PlanningMuseums -- MarketingMuseum attendanceMuseum financeMuseum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler