Membership marketing in the digital age : a handbook for museums and libraries
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Rowman & Littlefield
Abstract
Description
[cover](https://repository.museumsiam.org/bitstreams/2a706bad-2f42-4792-9754-e2cfa2a21fcc/download)
Includes bibliographical references and index.
Rowman & Littlefield
Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.
Includes bibliographical references and index.
Rowman & Littlefield
Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.
Keywords
Association marketing, Direct marketing, Museum in General