Membership marketing in the digital age : a handbook for museums and libraries

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dc.creatorHines, Dana
dc.creatorRich, Patricia
dc.date2016
dc.date.accessioned2023-09-12T17:18:08Z
dc.date.available2023-09-12T17:18:08Z
dc.description[cover](https://repository.museumsiam.org/bitstreams/2a706bad-2f42-4792-9754-e2cfa2a21fcc/download)
dc.descriptionIncludes bibliographical references and index.
dc.descriptionRowman & Littlefield
dc.descriptionForeword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.
dc.formatapplication/pdf
dc.formatapplication/pdf
dc.identifier9781442259812 (pbk. : alk. paper)
dc.identifierhttps://repository.museumsiam.org/handle/6622252777/345
dc.identifier.urihttps://onesearch.museumsiam.org/handle/search/23742
dc.languageeng
dc.publisherRowman & Littlefield
dc.subjectAssociation marketing
dc.subjectDirect marketing
dc.subjectMuseum in General
dc.titleMembership marketing in the digital age : a handbook for museums and libraries
punsarn.sourceDigital Repository
punsarn.source.urihttps://repository.museumsiam.org/handle/6622252777/345
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