Marketing the museum
Abstract
Description
[cover](https://repository.museumsiam.org/bitstreams/d5d136fe-434a-4816-b351-a84b3563b882/download)
Includes bibliographical references (p. 232-245) and index.
The museum context -- The marketing context -- The museum's environment -- Museums and the public -- The museum's markets -- The museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort: Fictional case-study: Marketing plan for Currie Natural History Museum -- Future developments for marketing the museum
Includes bibliographical references (p. 232-245) and index.
The museum context -- The marketing context -- The museum's environment -- Museums and the public -- The museum's markets -- The museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort: Fictional case-study: Marketing plan for Currie Natural History Museum -- Future developments for marketing the museum
Keywords
Museums--Marketing, Museums--Management, AM121 .M4 1996, Museum in General