Marketing the museum

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dc.creatorMcLean, Fiona
dc.date1997
dc.date.accessioned2023-09-12T17:19:13Z
dc.date.available2023-09-12T17:19:13Z
dc.description[cover](https://repository.museumsiam.org/bitstreams/d5d136fe-434a-4816-b351-a84b3563b882/download)
dc.descriptionIncludes bibliographical references (p. 232-245) and index.
dc.descriptionThe museum context -- The marketing context -- The museum's environment -- Museums and the public -- The museum's markets -- The museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort: Fictional case-study: Marketing plan for Currie Natural History Museum -- Future developments for marketing the museum
dc.format257 p.
dc.formatapplication/pdf
dc.identifier415103924
dc.identifierhttps://repository.museumsiam.org/handle/6622252777/35
dc.identifier.urihttps://onesearch.museumsiam.org/handle/search/24163
dc.languageen
dc.publisherRoutledge
dc.subjectMuseums--Marketing
dc.subjectMuseums--Management
dc.subjectAM121 .M4 1996
dc.subjectMuseum in General
dc.titleMarketing the museum
punsarn.sourceDigital Repository
punsarn.source.urihttps://repository.museumsiam.org/handle/6622252777/35
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